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The Business of Creative Writing: An Interview with Mal Alder

The Business of Creative Writing: An Interview with Mal Alder

by Mal Alder | Uncategorized

Mal Alder, Founder and Lead Growth Strategist of Alderwood Creative, recently sat down with the University of Tennessee’s English Department to discuss how her background in Creative Writing shaped her path to building a thriving digital marketing agency. In the...

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4 Strategic Ways Brands Can Utilize Instagram’s Pinned Comments Feature

4 Strategic Ways Brands Can Utilize Instagram’s Pinned Comments Feature

by Mal Alder | Social Media

Instagram has rolled out a brand new feature and it’s the PERFECT conversation starter! The pinned comments tool allows Instagram users to have yet another comment moderation tool. How does it work? Users can simply select and pin up to three comments to the top of...

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Top 6 Small Business Social Media Tips on How to Increase Engagement

Top 6 Small Business Social Media Tips on How to Increase Engagement

by Mal Alder | Social Media

Social media is a great way for small business owners to engage with their customer base. You can utilize all your social platforms in a way that encourages customers to interact with your business. This can help you build a relationship with your audience eventually...

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5 Digital Marketing Tracking Strategies Every Business Owner Should Know

5 Digital Marketing Tracking Strategies Every Business Owner Should Know

by Mal Alder | Digital Marketing

When it comes to digital marketing, you are only as good as the tracking you have in place. Otherwise, you are basing all of your efforts on assumptions which then turn into big losses in time and money. Stop playing the guessing game with your digital marketing and...

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WordPress.org vs WordPress.com: What’s the Difference?

WordPress.org vs WordPress.com: What’s the Difference?

by Mal Alder | Web Development

Dive into the difference between Wordpress.org vs Wordpress.com and decide which platform is right for your business.

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Recent Posts

  • Alderwood Creative Wins “Better Marketing for a Better World” Award at 2025 Marketing & Sales Innovation Conference April 24, 2025
  • The Business of Creative Writing: An Interview with Mal Alder April 1, 2025
  • From English to Enterprise: Mal Alder Joins UT Roundtable on Business Careers March 6, 2025

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