Mal Alder, Founder and Lead Growth Strategist of Alderwood Creative, recently sat down with the University of Tennessee’s English Department to discuss how her background in Creative Writing shaped her path to building a thriving digital marketing agency. In the interview, Mal shares how storytelling, critical thinking, and adaptability helped her connect brands to audiences with clarity and purpose. She also offers advice for current students looking to turn creative passions into career opportunities.
Click the link below to read the full interview and learn more about Mal’s journey from the page to the pitch: